{"title":"Rice","description":"","products":[{"product_id":"puffed-rice-murmure-200gm","title":"Puffed Rice (Murmure)","description":"\u003cp\u003eWhen you hear “Puffed Rice”, chances are the first thing that comes to mind is a crunchy bowl of bhelpuri, a handful of murmura tossed with spices, or a simple desi snack enjoyed with chai. Light, crisp and wonderfully versatile, puffed rice has been a familiar part of Indian food culture for generations.\u003c\/p\u003e\n\u003cp\u003eJust Organik Organic Puffed Rice is made from carefully selected rice grains that are processed to create the light, airy texture that makes murmura so loved across India. The grains puff naturally during processing, transforming into crisp white kernels while retaining the simple character of rice. With its delicate crunch and mild flavour, it makes an easy addition to both traditional Indian snacks and everyday recipes.\u003c\/p\u003e\n\u003cp\u003eKnown by different names across the country - \u003cstrong\u003emurmura, muri, mamra, pori, mandakki and puffed rice\u003c\/strong\u003e - this humble ingredient takes on a different form in almost every region. In Mumbai and much of Maharashtra, it is the heart of bhel and sukha bhel. In West Bengal and Odisha, it is commonly known as muri. In South India, it is used as pori or mandakki, while across North India, murmura is a familiar pantry staple.\u003c\/p\u003e\n\u003cp\u003eUse it to prepare classic \u003cstrong\u003ebhelpuri, jhalmuri, sukha bhel and masala murmura\u003c\/strong\u003e, or simply toss it with roasted peanuts, spices, onions, coriander and lemon for a quick homemade snack. Puffed rice can also be used in chivda, ladoos, namkeen and other traditional Indian preparations, making it a versatile ingredient to keep at home.\u003c\/p\u003e\n\u003cp\u003eIts light, crisp texture makes Organic Puffed Rice especially convenient for quick snacks and recipes where you want crunch without a heavy ingredient. Whether mixed into a bowl of bhel on a busy evening, enjoyed as a simple roasted snack or used in a traditional recipe, Just Organik Organic Puffed Rice brings a familiar taste of Indian kitchens to your everyday pantry.\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"200gm","offer_id":53595855487341,"sku":"CR444","price":55.0,"currency_code":"INR","in_stock":false},{"title":"100gm","offer_id":53595855520109,"sku":"CR448","price":35.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_PUffed_Rice_5.png?v=1786616823"},{"product_id":"brown-sonamasuri-rice","title":"Brown Sonamasuri Rice 1kg","description":"\u003cp\u003eBrown Sona Masoori Rice brings a wholesome, earthy character to one of India’s most familiar rice varieties. With the natural bran layer retained, Just Organik Organic Brown Sona Masoori Rice has a slightly nutty flavour, firmer texture and naturally brown appearance. Unlike polished white rice, this unpolished brown rice retains more of the grain’s natural fibre and character, making it a simple choice for those looking to include more whole grains in their everyday diet.\u003c\/p\u003e\n\u003cp\u003eSourced from farmers in Uttar Pradesh, Just Organik Brown Sona Masoori Rice is carefully selected and produced through sustainable practices. It is free from harsh additives and GMOs, offering you organic rice that stays closer to its natural form. Its naturally fibre-rich profile and satisfying texture make it a wholesome alternative to regular polished white rice for everyday Indian meals.\u003c\/p\u003e\n\u003cp\u003eWhat makes Brown Sona Masoori Rice special is how easily it fits into the food we already love. Enjoy it with dal, sambar, rasam and vegetable curries, or use it to prepare pulao, biryani and fried rice. It can also be used in traditional favourites such as Sweet Pongal and idlis, bringing the goodness of whole-grain brown rice into familiar Indian recipes.\u003c\/p\u003e\n\u003cp\u003eWith its earthy flavour, firm grains and naturally wholesome profile, organic Brown Sona Masoori Rice is more than just an alternative to white rice. From the rice-growing fields of Uttar Pradesh to your family kitchen, Just Organik brings you unpolished organic rice that makes everyday meals a little more wholesome, satisfying and connected to the grain’s natural goodness.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"1kg","offer_id":53595855716717,"sku":null,"price":135.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Sona_Masuri_Rice_5.png?v=1786616321"},{"product_id":"red-rice-poha-lal-poha","title":"Red Rice Poha (Lal Poha) 500g","description":"\u003cp\u003eSome of the best breakfast dishes are the ones that are simple, comforting and full of character. Poha has been a familiar part of Indian kitchens for generations, loved for its quick preparation and the many ways it can be made. Just Organik Organic Red Rice Poha brings a fresh, naturally colourful twist to this everyday favourite, made from organic red rice sourced from the Himalayan state of Uttarakhand.\u003c\/p\u003e\n\u003cp\u003eThe naturally reddish colour of the rice gives these flattened rice flakes their distinctive appearance, while the grain’s natural character brings a slightly heartier texture to every bite. Made from carefully selected organic red rice, this Red Rice Poha is a simple way to bring the goodness of red rice into a convenient form that fits easily into everyday cooking.\u003c\/p\u003e\n\u003cp\u003eRed rice is known for naturally occurring pigments such as anthocyanins, which contribute to its characteristic red colour. It is also a natural source of dietary fibre and provides nutrients such as iron, making Organic Red Rice Poha a wholesome choice for breakfast or a light meal. The flakes are easy to prepare and can be transformed with the familiar ingredients found in Indian kitchens.\u003c\/p\u003e\n\u003cp\u003eToss it with onions, mustard seeds, curry leaves, peanuts, green chilli and fresh coriander for a classic poha, or add colourful vegetables and sprouts for a more filling breakfast. Use it to prepare Maharashtrian-style poha, Indori-style poha, lemon poha, poha upma or homemade poha chivda. In South Indian kitchens, it can also be enjoyed as red aval or red avalakki, giving regional recipes a naturally colourful variation.\u003c\/p\u003e\n\u003cp\u003eFrom the Himalayan farms of Uttarakhand to breakfast tables across India, Just Organik Organic Red Rice Poha brings together the simplicity of a much-loved Indian staple and the distinctive character of organic red rice. Light, versatile and easy to cook, it is a delicious way to bring a little more variety to your everyday breakfast.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"500gm","offer_id":53595858731373,"sku":null,"price":115.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Red_Rice_Poha.png?v=1786612958"},{"product_id":"rice-poha","title":"Rice Poha 500g","description":"\u003cp\u003ePoha has a special place in Indian kitchens. Simple, comforting and easy to prepare, it has travelled from traditional home kitchens to breakfast tables across the country. From a warm bowl of kanda poha in Maharashtra to Indori poha, breakfast plates and evening snacks, this humble flattened rice has become a favourite for its light texture and everyday versatility.\u003c\/p\u003e\n\u003cp\u003eJust Organik Organic Rice Poha is made from carefully selected rice that is flattened into  flakes while retaining the familiar taste and character of rice. Light, easy to cook and wonderfully versatile, it is a convenient pantry staple for quick Indian breakfasts and wholesome everyday meals.\u003c\/p\u003e\n\u003cp\u003eRice Poha can be prepared in countless ways. Cook it with onions, peanuts, curry leaves and spices for classic kanda poha, add vegetables for a nourishing vegetable poha, or give it your own regional twist with lemon, coriander and fresh ingredients. It can also be used to prepare poha chivda, savoury snacks and other homemade recipes.\u003c\/p\u003e\n\u003cp\u003eWhether you are looking for an easy breakfast before a busy morning, a quick evening snack or a versatile ingredient for everyday Indian cooking, Just Organik Organic Rice Poha brings simplicity and familiar flavour to your kitchen.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"500gm","offer_id":53595858764141,"sku":"CR105","price":80.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Rice_Poha__5.png?v=1786612626"},{"product_id":"red-rice-lal-chawal","title":"Red Rice (Lal Chawal)","description":"\u003cp\u003eRed Rice is a traditional grain known for its naturally reddish colour, earthy flavour and hearty texture. Across Indian kitchens, rice has always been more than a staple - it is part of everyday meals, festive recipes and food traditions passed down through generations. Red Rice brings a different character to this familiar grain, with its rustic appearance and satisfying bite making every meal feel a little more wholesome and distinctive.\u003c\/p\u003e\n\u003cp\u003eJust Organik Organic Red Rice is sourced from the Himalayan state of Uttarakhand, where traditional farming and the unique mountain landscape have shaped a rich heritage of local grains. Carefully selected and brought to your kitchen, this organic red rice retains its naturally reddish colour and characteristic earthy flavour, offering a simple way to bring a traditional Himalayan grain into everyday Indian cooking.\u003c\/p\u003e\n\u003cp\u003eUnlike polished white rice, Red Rice retains more of its natural outer layers, giving it a firmer texture and a more pronounced grain character. As a whole grain, it is naturally a source of dietary fibre, making it a versatile choice for those who want to include more whole grains in their everyday meals.\u003c\/p\u003e\n\u003cp\u003eIts hearty texture makes Organic Red Rice wonderfully versatile. Enjoy it with dal, sambar, rasam, rajma, chole or vegetable curry, or use it to prepare pulao, biryani, khichdi, jeera rice and lemon rice. It can also be used for traditional preparations such as Meethe Chawal, or served in salads and grain bowls when you want the rice itself to bring texture and character to the dish.\u003c\/p\u003e\n\u003cp\u003eFrom a simple bowl of dal chawal to a festive biryani or a traditional sweet rice preparation, Just Organik Organic Red Rice fits naturally into the food Indians already love. From the farms of Uttarakhand to your kitchen, it brings the earthy character of a traditional Himalayan grain to everyday meals.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"500gm","offer_id":53595858796909,"sku":"CR105","price":145.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Red_Rice__5.png?v=1786613266"},{"product_id":"black-rice-kala-chawal","title":"Black Rice (Kala Chawal)  500g","description":"\u003cp\u003eHigh in the North Eastern Himalayas of India, where mountains meet misty valleys and farming traditions have been passed down through generations, a remarkable grain has long been grown and cherished. Deep black in colour and naturally distinctive, Black Rice is a traditional grain valued for its unique appearance, earthy flavour and characteristic texture.\u003c\/p\u003e\n\u003cp\u003eJust Organik Organic Black Rice is sourced from the North Eastern Himalayas, bringing this heritage grain from its mountain origins to kitchens across India. Its naturally deep black-purple colour comes from anthocyanins, naturally occurring pigments found in the outer layers of the grain. When cooked, the rice develops a pleasantly chewy texture and a subtle earthy flavour, making it unlike ordinary white rice.\u003c\/p\u003e\n\u003cp\u003eAs a whole grain, Black Rice retains its outer layers and is naturally a source of dietary fibre. It also contains naturally occurring plant compounds, including anthocyanins, which are responsible for its distinctive dark colour. Rather than being just another rice variety, black rice offers a naturally different grain experience for those who enjoy exploring traditional Indian grains.\u003c\/p\u003e\n\u003cp\u003eIts versatility makes it surprisingly easy to bring into everyday cooking. Use it to prepare black rice pulao, biryani, fried rice or khichdi, or serve it alongside dal, rajma, chole, vegetables and curries. It can also be used in rice salads, grain bowls, desserts and other recipes where its striking colour and firm texture can add something special.\u003c\/p\u003e\n\u003cp\u003eFrom the North Eastern Himalayas to your kitchen, Just Organik Organic Black Rice carries the story of a distinctive mountain grain into modern Indian cooking — naturally dark, earthy, wholesome and full of character.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"500gm","offer_id":53595858829677,"sku":"CR127","price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Black_Rice_5.png?v=1786615915"},{"product_id":"sona-masoori-rice","title":"Sona Masoori Rice","description":"\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eIn many Indian homes, rice is more than a staple. It is the heart of the meal, served with dal, sambar, rasam, curries, vegetables, and countless regional recipes. Sona Masoori Rice has been a favourite for generations for its light texture, delicate aroma, and versatility, making it a natural choice for everyday cooking.\u003cbr\u003e\u003cbr\u003eJust Organik Sona Masoori Rice brings this familiar grain to your kitchen, carefully selected for its quality and naturally wholesome character. Its light grains cook beautifully and complement the flavours around them, whether paired with a simple dal, a comforting curry, or a bowl of cooling curd.\u003cbr\u003e\u003cbr\u003eThere is something wonderfully familiar about the way rice brings a meal together. A spoonful of dal over warm rice, a fragrant tempering stirred through lemon rice, or a simple serving of curd rice on a summer afternoon, these are the everyday moments that make food memorable.\u003cbr\u003e\u003cbr\u003eAnd Sona Masoori is never limited to just one kind of meal. Use it for steamed rice, lemon rice, coconut rice, curd rice, tomato rice, pulao, pongal, khichdi, biryani, and rice-based festive dishes. Its versatility allows it to travel from one region of India to another, taking on new flavours while remaining wonderfully familiar.\u003cbr\u003e\u003cbr\u003eFrom the first grain cooked in the morning to the last spoonful shared at dinner, Sona Masoori has a quiet way of becoming part of family routines and food memories.\u003c\/span\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"5kg","offer_id":53595858862445,"sku":"CR108","price":595.0,"currency_code":"INR","in_stock":true},{"title":"1kg","offer_id":53595858895213,"sku":"CR106","price":125.0,"currency_code":"INR","in_stock":true},{"title":"2kg (2*1kg)","offer_id":53947221016941,"sku":"CR106_2","price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_Sona_Masoori__4.png?v=1786614524"},{"product_id":"brown-basmati-rice","title":"Brown Basmati Rice","description":"\u003cp\u003eThere is a certain charm in grains that retain more of their natural character. Brown Basmati Rice is the whole-grain form of Basmati rice, with its natural bran layer retained. This gives the grains their beautiful earthy appearance, firmer texture and mildly nutty flavour, while bringing a wholesome character to a rice that has long been loved in Indian kitchens.\u003c\/p\u003e\n\u003cp\u003eJust Organik Brown Basmati Rice is procured from the fertile Ganga-Yamuna Plains, a region known for its rich agricultural heritage and the cultivation of aromatic rice. With its distinctive Basmati fragrance, long grains and naturally nutty flavour, this organic brown rice brings depth and character to every meal.\u003c\/p\u003e\n\u003cp\u003eThe bran layer retained in Brown Basmati Rice makes it a good source of dietary fibre and helps preserve naturally occurring nutrients in the grain,. For those looking to include more whole grains and fibre-rich foods in their everyday diet, unpolished Brown Basmati Rice is a simple and wholesome choice.\u003c\/p\u003e\n\u003cp\u003eWhen cooked, Brown Basmati Rice develops a pleasantly firm bite while retaining the characteristic fragrance of Basmati. Its grains hold their shape beautifully, making it versatile enough for both traditional Indian recipes and contemporary meals. Use it for pulao, biryani, jeera rice, vegetable rice, fried rice, khichdi or pair it with dal, rajma, chole and your favourite curry.\u003c\/p\u003e\n\u003cp\u003eFrom the fertile Ganga-Yamuna Plains to your kitchen, Just Organik Brown Basmati Rice brings together the natural character of whole-grain rice, the unmistakable fragrance of Basmati and the comforting flavours of everyday Indian cooking.\u003cbr\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"1kg","offer_id":53595858927981,"sku":"CR104","price":285.0,"currency_code":"INR","in_stock":true},{"title":"500gm","offer_id":53595858960749,"sku":"CR103","price":155.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/Just_Organik_brown_basmati_rice_ddfd2136-8e21-4063-9710-498b039a6e9c.png?v=1786616612"},{"product_id":"basmati-rice","title":"Basmati Rice","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor generations, rice has been at the heart of Indian kitchens, bringing families together over fragrant biryanis, festive pulaos, comforting dal chawal and everyday meals shared with love. Ganga Yamuna Basmati Rice carries this timeless Indian tradition forward, sourced from the fertile Ganga-Yamuna Plains, where the richness of the soil and generations of farming create the perfect setting for growing aromatic Basmati rice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eJust Organik Ganga Yamuna Basmati Rice is naturally aromatic and aged for 1–2 years to develop its characteristic fragrance, flavour and texture. With its long, slender grains and distinctive nutty aroma, it has the unmistakable fragrance of authentic Basmati rice. When cooked, the grains expand to nearly twice their original size, becoming light, fluffy and beautifully separate, with each grain standing distinct on the plate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe beauty of a good Basmati rice lies in what happens when it meets the heat. As the grains cook, their delicate fragrance fills the kitchen, while the naturally nutty aroma and elongated grains bring an unmistakable character to every dish. The result is rice that looks as good as it tastes - long, fluffy grains that do not easily clump together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for Indian cooking, Ganga Yamuna Basmati Rice is an excellent choice for aromatic biryani, fragrant pulao, jeera rice, fried rice and festive rice preparations. It is equally at home alongside dal, rich curries and vegetables, making it versatile enough for everyday meals as well as special occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the fertile Ganga-Yamuna Plains to your kitchen, Just Organik Ganga Yamuna Basmati Rice brings together the character of the land, the fragrance of naturally aromatic rice and the richness developed through careful ageing. Long, slender, fragrant and beautifully separate when cooked, it is Basmati rice made for memorable Indian meals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"1kg","offer_id":53595858993517,"sku":"CR101","price":295.0,"currency_code":"INR","in_stock":true},{"title":"500gm","offer_id":53595859026285,"sku":"CR100","price":150.0,"currency_code":"INR","in_stock":true},{"title":"2kg (2*1 Kg)","offer_id":53947344060781,"sku":"CR101_2","price":590.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/basmati_rice.png?v=1786613637"},{"product_id":"rice-flour","title":"Rice Flour","description":"\u003cp\u003e\u003cspan\u003eA simple grain of rice can become so much more than a bowl of steamed rice. Once finely ground, it turns into a smooth and versatile flour that has found its way into kitchens across India and around the world. Rice Flour is one such ingredient, valued for its delicate texture and wide range of uses.\u003cbr\u003e\u003cbr\u003eJust Organik Rice Flour is made from finely ground rice and is naturally gluten-free, making it a useful alternative to wheat-based flours. It has a light texture and mild flavour, allowing it to blend effortlessly into both traditional and modern recipes.\u003cbr\u003e\u003cbr\u003eIn Indian kitchens, rice flour is used to prepare dosa, idiyappam, murukku, chakli, steamed snacks, pancakes, and crispy coatings. It can also be used in baking, desserts, and as a thickening ingredient. Beyond India, rice flour is famously used in preparations such as Japanese mochi and various Asian noodles.\u003cbr\u003e\u003cbr\u003eRice flour naturally provides protein, vitamins, and minerals including calcium, making it a useful ingredient for a varied and balanced diet. Its gentle nature also makes rice-based foods popular in recipes prepared for children and for people who prefer gluten-free options.\u003c\/span\u003e\u003c\/p\u003e","brand":"Just Organik","offers":[{"title":"500gm","offer_id":53595859681645,"sku":"CF181","price":75.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/files\/justorganikriceflour.png?v=1786618207"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/3538\/3917\/collections\/rice.jpg?v=1786808371","url":"https:\/\/www.justorganik.com\/collections\/rice.oembed","provider":"JUST ORGANIK","version":"1.0","type":"link"}